Link Building - when will my backlinks show up in Google!

Many times website owners who are new to link building simply don't know what to expect when it comes to the timeframe for registering backlinks.

Here's a common question I get:

"I've just started marketing my brand new website, and I know I have backlinks coming into my site, yet when I do a check for incoming links, nothing shows up. Am I doing something wrong?"

Probably not--A backlink check will tell you how many incoming links are registered with a particular search engine, but it will not tell you how many backlinks you actually have.

Why is that? Well, it usually takes search engines months to re-evaluate incoming links, so if you do a backlink check today, there are likely links that are going into your site that haven't yet been calculated in.

It would be nice if we could build links and then immediately have them show up in a backlink check, but that's just not the way the internet works.

As you're building links to your site, here are some ways to keep track of your progress and build links effectively over time:

How To Do A Backlink Check

It's incredibly easy to do a backlink check for your site. In Google, just type this into the search box (replacing the 'yourwebsite.com' part with your URL):

link:http://www.yourwebsite.com/

The results of that search will bring up a list of sites that are linking to your website address. In the upper right-hand corner of Google, you'll be able to see a total count of your registered backlinks.

An even better tool is Yahoo Site Explorer https://siteexplorer.search.yahoo.com which provides a list of your registered backlinks and much more detailed information. Both of these backlink checking tools are free, so you can try each one out (or do both).

Why Are Backlinks Not Showing Up For My Site?

Let's suppose you know that you've built links to your site, but nothing is showing up when you do a backlink check (frustrating, I know!).

There are some logical reasons why backlinks may not be showing up:

1) Perhaps your website is brand new and has not yet been indexed by Google.

When you launch a new site it does not automatically appear in Google--it usually takes several months for Google to realize that the site is there and to index and categorize it.

Until your site is indexed, it will not show up in any search engine searches and no backlinks will be registered. You can even do a search for your exact site name or URL and nothing will show up--that is how you know that your site has not been indexed yet.

If this is your situation, don't fret! This waiting period is something that all website owners go through, and Google (and the other search engines) will eventually index your site.

It can take anywhere from 3-5 months for a new website to be indexed.

I remember the last time I was launching a new site it took about 5 months for the site to be indexed in Google. On that 5th month, all of the backlinks that I had been building over the preceding months finally showed up--whew!

2) Not enough time has elapsed since building the links.

Even if your site is already indexed, it usually takes search engines several months (3-4) to recalculate the backlinks. So, if you have been doing article submissions for the past 2 months and you know for a fact that you have quite a few incoming links, those links will not show up in a backlink check for another month or two.

This doesn't mean the links aren't there--they are! The search engine just hasn't registered them yet.

As you can see, one necessary component of any link building campaign is PATIENCE. There will be a time delay from when you build the link to when you see the fruit of your labor in Google.

Keep in mind, this time delay does not impact your marketing campaign--whether the links have started to show up or not, you should continue to market your website and submit articles. Immediate results are not the goal--you should be going for a long-lasting impact on your search engine ranking for your keywords, rather than a brief shot of traffic that fades away after a day or so.

When you're link building, you need to market your site consistently--develop an article submission schedule for yourself and stick to it, submitting articles each and every month.

You will be rewarded in the long run with an increased search engine ranking for your major keywords, which can, of course, build traffic dramatically for the long-term.

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How to get more traffic!

What are paid backlinks? Incoming links, to your site, are what all of the search engines use as criteria to define whether your website is worth listing high in their results or not. So, in very basic terms, if you have a lot of backlinks, you will be ranked highly with the search engines (Google, Yahoo, MSN, etc).

A backlink is just a link from another website or web page to your website or your page. The reason that the search engines use this as a measuring tool is that they "feel" that if your site is worth being linked to by another site, then your site must be worthwhile. There is a lot more that could be said about that but again, in a nutshell, it all comes down to this: the more websites that you have linking to your website, and the better quality the links (meaning, the more relevant the links are to your website), the higher you will rank in the search engines.

But building links yourself is a tedious, long and continuous process. So, not too long ago, people were very comfortable with paying a service to provide them with a backlink. But it didn't take Google too long to figure out that this was happening and paid linking services started being penalized.

So now the rules are different. Google does allow you to buy links but they will put your links through the ringer to make sure you follow their guidelines. What this means for you is that you've got to buy links from sites that do adhere to Google's constantly changing guidelines. If you are buying backlinks just for traffic, you will be able to follow the Google guidelines. But if you are buying them to increase the SEO of your site, then you should probably hold on to your money since the search engines only allow no-follow links.

However, while paid backlinks may not be the way to go, there are a number of incoming link services that you can choose to use rather than just outright buying backlinks. These services will actually do the link-building work for you rather than just selling you the links. Different services offer different features so just make sure that you do the proper amount of research to establish those that are really working the right way and keeping one step ahead of the search engine rules and regulations.

While backlink services will not be cheap, they offer a great alternative to you spending an enormous amount of time trying to learn about backlink-building and then applying it to your business. Choosing the right service allows you to let the experts handle that aspect so that you can go on to other business-building activities. There are several link-building services to choose from and the list will probably continue to grow as long as it is common knowledge that backlinks are necessary for high search engine ranking.

What Strategic link building is all about

Although you might feel that even a slight tweak in your site can get you enough traffic through search engines, there are other more intelligent ways to use your time and money to ensure a high influx of target traffic. For one, you could combine your link building campaign with competitive intelligence and see the difference. Doing this will not only double, but triple your conversion rate.

Strategic Link Building: How To Use It?

We all know that link building is related to SEO. This is why many web users also fail to see that link building can have a separate strategy away from search engine optimization as well. By itself too, strategic link building can get you a lot of traffic for your website. Let's discover how:

The first method is easy to use. Go browsing the on the internet and zero in on the sites you like. If you like them, in all probability your visitors will like them too. Once you have a list of some great sites, set them in priority and choose the number of sites you'd like to link with.

Request a reciprocal link or a one-way link from these webmasters. As all websites might not respond favorably to your request, it's advisable to request links from a number of sites. With time and effort, you'll notice that websites won't refuse your requests as often.

While you're sending requests for links, be certain you let those sites know that you've visited their site, liked what you saw, and find that a link with them would benefit both parties. This will make your e-mail sound more sincere and not a spammish.

The second strategic link building method involves submitting articles to free content sites. By doing this, you'll reach those sites, e-zines and newsletters where you'll get a wonderful opportunity to market yourself through the use of your resource box at the end of each and every article you write.

With each article that you write, you can do some strategic link building by placing your website URL into the resource box. Your prospective clientele will read your articles, and if they like what they read, should click over to your website and view what you have to offer.

The third strategy involves writing a press release. If it's good and gets published on many websites, you might even get to publicize your work and website on TV or even in a national magazine. You could begin with writing press releases for the local media in the beginning.

The fourth strategy entails posting to forums and newsgroups. It's an easy and fun way to make strategic links. While going about it, be honest. Seek to post in only those forums that you like, and those that deal with topics you believe in.

The fifth strategy is to use competitive intelligence to give a boost to your strategic links. You could use the Google toolbar to know the keywords that your competitors are using, and also to know the websites that are sending target traffic to your competitors.

You'll have to use the link called "Backward Links" on the toolbar for this work. Many of such competitive intelligence tools could help you to monitor your competitor's traffic sources. All in all, strategic link building can make you a favorite with search engine spiders, and help your website pages to improve in the rankings as well.

Take a look at this site it's got hundreds of links and is very laid out for search engines!
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Google is all about linking. And if you want to snatch a top spot in Google's search results you need to link like a pro.

But don't worry. Linking is a whole lot easier today than it was a few years ago. Experience has taught us a lot and with the information in this article, you won't need to worry about endless trial and error. We have a repeatable process that anyone can do, as easy as 1, 2, 3.

That said; let's take a look at the linking strategies that Google will give you the most credit for...

Link Strategy 1: Reap the Most Benefit from Anchor Text

You probably already know that anchor text is the clickable word or words that make up a hyperlink. But what you may not yet fully realize is just how powerful anchor text is. Want to see for yourself? Try a simple experiment...

Go to http://www.Google.com and search for "click here" (without quotes.) Did you get a link for Adobe Acrobat Reader at number 1? Why is that? Check out the page. They have no mention of "click here" anywhere on the page or in the META tags.

So why does it rank number 1 on Google for "click here"? It's all thanks to anchor text. More specifically, it's because of the countless pages that have "click here" as anchor text that links to Adobe's Acrobat Reader download page.

Did you notice how many competing pages there are for "click here" on Google? Almost Two Billion! Anchor text is extremely important. Here are a few rules of thumb to get the most from yours...

A.) Use your three most important keywords for your anchor text. Specifically, your most important word 60% of the time; your second most important keyword 25% and your third keyword 15%. And that is for every page you link to (each page should focus on two to three keywords.)

B.) Use "long tail" keywords when appropriate (3 or more words in the keyword phrase.)

C.) If your anchor text is part of a paragraph, like a signature block, make certain the surrounding text is optimized for the keyword you want or close variations. And make sure that text is varied. You want to have plenty of versions of the surrounding text block so Google doesn't ding it as duplicate content.

Link Strategy 2: Make Your Target URLs Laser Accurate

URL accuracy, or format consistency, is extremely important. Be sure to use the exact same URL whenever you request a link. Even though a URL link beginning with "http" or "www" (or both) might resolve to the same webpage, Google sees them as different destinations.

Want to see for yourself? Go back to Google.com and enter "Links: http://" (without quotes) followed by www... any domain name you want. This will give you the inbound links for that specific domain.

OK, easy enough. Jot down the number of links. Now try it again WITHOUT the "www." And record the number of links. Now try it a third time with the "www" but NOT the http://". Are you getting different numbers? This is because Google sees them as different link destinations.

Link Strategy 3: Go Beyond Reciprocal Linking

Reciprocal links just aren't enough any more. Google now discounts the importance of simple link swaps so reciprocal links alone will not do the trick like they used to. But don't worry, with a little time or money or both, you can have the best links imaginable.

The two fastest and least expensive ways are by submitting your site to directories or paying a link service, but NOT a reciprocal linking service. Let's start with directories...

But before we do, there are two downsides to links from directories that I need to mention. First, Google has been discounting directory links over the past few months. Second, some directories charge a fee to get listed (for example Yahoo charges $299 per year!)

But don't despair. Links from directories may not be all they used to, but they still help your SEO efforts. There's a page I like to check out that has the top directories listed as well as links to the site, their GRP (Google PageRank rating), cost (if any) and more; http://www.strongestlinks.com/directories.php

You can click on the column headings to sort by any category you want. This makes finding the freebies, or top GPR sites quick and easy. This site also appears to have some sort of paid membership available but I just use the free link above and it does all I need and more.

Important Note: There is a third possible risk that comes from link farms, which are sometimes very similar to certain link services. That risk is having too many inbound links coming from a single IP range (Internet Protocol address.) Google HATES this and will discount all these links, or worse.

As for reciprocal linking services, I recommend you avoid them like the plague. However there is a nice solution called "3 way linking" that still allows you the set it and forget it option. Here's one service I've had great results with...

3WayLinker.com (http://www.3WayLinker.com) does not link sites back to each other reciprocally. Instead it creates a series of one way links that are counted purely as inbound links by Google. Even more it helps eliminate duplicate content in your link text and makes sure all inbound links are from a wide range of IP addresses.

Here's how it works... Site "A" links to site "B". Site "B" links to site "C". And then site "C" links to site "A". So each is a true one way link. This also gives the system more options regarding which sites form a team. With reciprocal links, if both sites use the same hosting provider, there is a very high chance you will be linked within the same IP range. With three way linking this problem is eliminated.

So to recap,
1.) Get the most out of your anchor text;
2.) Be very consistent with your link URL, and
3.) Do more than just reciprocal linking.

Now go get that top spot you've been after!